What is SEO copywriting?
Internet marketing is a dynamic and ever changing phenomenon. A few years ago, the way we promoted products online was through online brochures. It has evolved to search engine optimization, pay per click advertisements, social media promotion and now video marketing.
What is video marketing?
Video marketing implies creating a video ad about your product or service and uploading it on video hosting websites like youtube.com or yahoovideos.com. These videos can also be uploaded on your host site or can be circulated via email, Facebook, Twitter and a host of other avenues. It provides you with an opportunity to personally interact with your potential customer base through face-to-face discussions, sound, music, animation, client testimonials and other exciting gimmicks.
Why consider video marketing?
There are a host of reasons to explore video marketing as an added promotion tool in conjunction with the other Internet marketing programs you have adopted.
- Firstly it's a new phenomenon. Most of your competitors haven't heard of it and when you roll it out, you will be labeled as a modern thinking innovative organization.
- If the video is made well, in just 60 seconds it will convey everything that is contained on the text version while ensuring a captive audience.
- Research has shown that videos offer a greater conversion rate of visitors to paying customers than any other promotion medium.
- Since videos are picked up by search engines, your video will actually add to your Search Engine Results Page (SERP) rankings.
- 48% of all Internet users visit video websites, which is up 15% from last year's estimation. That makes your foray into this arena a potentially high and profitable one.
- It is completely free to host a video online. Unlike TV advertising, you don't have to pay for airtime.
Hi-TechSEO can add value
A video marketing campaign can have two potential outcomes. Firstly, it completely blows away the target customer base and converts them into buyers. Secondly, it can completely turn off the target customer base in which case you've lost them forever. You need a team of experts who can create a video marketing campaign for you that will generate the first optimal outcome.
Our services in this realm of Internet marketing are completely holistic in nature. Hi-TechSEO can help you create a video that will appeal to your customer base not just in its style and flavor but also in its content and information presented. Our role extends to positioning it in optimal sites on the net so that it has the potential to go viral across all the social networks.
Video marketing strategies that stand apart
In addition to helping you create your video and posting it, Hi-TechSEO also offers advisory services on the best strategy for both products and services. It involves answering some or all of the following questions, which is not a comprehensive list.
- Should you host the video on your site or a 3rd party site?
- On 3rrd party sites, should you host it or post it?
- Should you post entire videos or just teasers?
- What should be the format type and size of your video?
- How do you showcase your brand on your video?
At Hi-TechSEO, we have an in depth understanding of how to optimize your current Internet marketing plan with your video marketing campaign. To begin a beneficial partnership, send us an e-mail or call today at 1-416-899-3037.