Advertising with pay per click
Pay per click or PPC advertising is a search engine marketing model in which the advertiser pays a fee every time a user clicks an ad that was placed in a paid search engine's results. Typically, advertisers bid on keyword phrases relevant to their target market. The better your keyword selection, the more you pay per click for specific keyword phrases, and the more effective your ads, the higher your site rankings in the paid search results.
Do you really need PPC advertising?
Pay per click search advertising is a significant addition to your online advertising strategy, just as organic/natural search engine optimization. Pay per click advertising is the quickest way to get in front of hundreds of thousands of potential customers that happen to be searching for your products and/or services. Geographical targeting options make it possible to reach a worldwide audience in any region or city you desire.
A properly managed pay per click advertising campaign will attract qualified, targeted customers, bringing quality traffic to your website and as a result help you increase your business revenues.
We can help your business with pay per click advertising management
Our Hi-TechSEO team follows the Search Engine Marketing methodology and online advertising best practices, to deliver guaranteed results within your budget. Hi-TechSEO's knowledge and experience with Google AdWords, Yahoo! Search Marketing (formerly Overture), MSN AdCenter and other programs and search engine tools, as well as an understanding of ranking algorithms, gives us a competitive edge in the online marketing industry.
Send us an e-mail or call at 1-416-899-3037 and learn how our time-proven methodology can help your business to achieve maximum return on your search marketing dollar as well as to meet your marketing goals. Our PPC advertising experts will be glad to help.
Time-proven methodology
Hi-TechSEO manages the entire pay per click advertising management process for you and keeps you informed every step of the way. This means, that instead of guessing or learning the techniques and strategy behind pay-per-click you can concentrate on what you do best, running your business, while we do all the work.
Starting with proper business assessment and ending with measuring outcomes, we work through the following strategic PPC steps:
- Business assessment and market analysis
There are many things to consider before deciding to launch your pay per click campaign. Understanding your business needs and the current and desired state, will help determine and dictate the most cost-effective pay per click campaign. It will also help verify if any site modification is required. Here are some things, amongst others to consider before your PPC campaign:
- How competitive is the market in your area of business?
- Who are your marketing competitors?
- Who's your target audience?
- What is your geographical target?
- What are the main issues?
- What are your long and short term goals?
- and much more.
- Analysis and development of keyword strategies
Keyword analysis is a very important phase of any search engine marketing campaign. It helps you stay on top of your market and ahead of your competition. At this stage in the pay per click process, we will work with you to establish an initial set of keyword phrases and then further explore additional keywords that will target your audience and generate quality traffic.
- Creating and setting your PPC account
Hi-TechSEO will assist in creating, activating, and setting up your PPC account. At the same time we will outline a PPC management implementation plan.
- Building landing pages
Landing page creation, optimization and testing can have a dramatic impact on your online marketing profitability. Linking your pay per click ads to correctly designed landing pages with properly mapped keyword phrases is paramount in order to achieve high click-through rates. Hi-TechSEO employs a team of highly talented and experienced web and web and graphic designers that can help select and/or design new landing pages for you.
- Creating ad copy and headlines
One of the most important factors of a successful pay per click campaign is writing effective ad copy and headlines. The more relevant your ad to what a web searcher is looking for, the more likely he or she will click on it.
- Establishing bids
The next step in the PPC process is to determine your daily budget and assign bids to the keywords. Keyword bids are set based on competitor advertiser bids. They also depend on how much you are ready to pay per click. The budget and bids can be changed periodically to enhance results.
- Measuring outcomes
Monitoring and refining the PPC search engine marketing campaign is as important as its creation. Managing and adjusting pay per click bids, reviewing log files for new keyword phrases, optimizing your PPC campaign, testing different advertisements to maximize click-thru rate, and generating reports have to be performed on a regular basis.