Facebook PPC
It has been over a year since Facebook Pay Per Click was launched and since then it has been the only avenue that gives Google a run for its money. Until then, Google dominated this arena but ever since the social media version came into play, there has been a marked shift of power. Isn't it therefore essential for your company to cash in on this trend and adopt an Internet marketing campaign that incroporates Social Media Optimization (SMO) and includes Facebook PPC?
How does Facebook PPC work?
Facebook Pay Per Click works in much the same way as Google Pay Per Click. Facebook only gets paid if the ad is clicked. However, what Facebook offers which Google can never match is the ability to provide extremely well defined searches. As an advertiser you can ensure your ads are only seen by people who fit the age, gender, marital status, hobbies, interest, geographical location, education and other variables that meet your needs. As a result, you can create ads that optimally suit this audience and consequently achieve stronger results.
Benefits of Facebook Pay Per Click
There are a number of benefits associated with Facebook PPC that make it a more suitable alternative to other options.
- Facebook has over 500 million users and on average they spend approximately 55 minutes on the application every day. More people visit Facebook every day than Google and stay on it for much longer making it a far more viable alternative than other PPC options.
- Conversely fewer people visit Google and spend only 5 seconds on any page so the chances of your ad being seen is far greater on Facebook.
- Facebook offers extremely well defined searches that ensure that ads appear only on the pages of your target audience. Consequently, there is a greater click rate as the ads are more relevant.
- Since searches can be well defined, Facebook helps in effective lead generation particularly for localized businesses.
- Facebook ads allow you to add pictures, which other sites do not permit. This can make your ad more noticeable and appealing to the target audience.
- Facebook offers statistics not just on clicks but also impressions. Impressions are occasions when users saw your ad but did not click on it. This helps you understand the true value of your ads and what you need to do to improve the click rate.
Transform your online marketing campaign through Facebook PPC
Running an effective PPC campaign requires a careful and in depth understanding of the process not to mention the key strategies to make it truly beneficial. At Hi-TechSEO, we are experts in this field and can provide a number of services including assisting you with optimal bid prices, finding your niche audience, creating a perfect ad suitable for Facebook users and monitoring the statistics. We can ensure you enjoy maximum conversion rates so that your return on investment is more than substantial.
Facebook Pay Per Click is definitely the way forward in the realm of Internet marketing thanks to the numerous benefits it offers as compared to other alternatives. However, it also has to be rolled out effectively, a service that can be optimally provided by Hi-TechSEO. For more information please send us an e-mail or call at 1-416-899-3037 today.