Online advertising
Advertising online is the most efficient, fastest and affordable way to market your products and/or services. Online advertising, through major search engines, such as Google, means that businesses have the opportunity to capture the attention of potential prospects that are searching for their product/service and turn them into customers. Instead of paying hundreds of dollars to advertise in the newspaper (yellow pages, flyers, telemarketing, etc) to reach people who either miss your advertisement (in most cases your ad is buried in the sea of all the other ads) or simply are not interested, online advertising targets only quality leads!
Importance of advertising online
Over 90% of consumers in Canada, and the U.S., use major search engines (Google, Yahoo or MSN Bing) to either purchase products or gather more information on products and/or services before making a purchase decision. Being on top of the search engines is the only way to get in front of your customers and stay ahead of your competition. More than 95% of people searching for a product and/or service don't go past the third page. This means that being on top of the search engine results will result to a boost in your websites' traffic. You can target potential clients who are looking to gather more information or who may even be ready to make a purchase. As a result, advertising online increases your business.
Why do you need online advertising?
Any business that wants to get, or stay, ahead of its competitors must understand the importance of search engine marketing and how it can influence your web ranking. Just launching a website and expecting visitors to find it is not enough in this dynamically changing search engine industry. Keeping a strong competitive search engine marketing strategy is absolutely vital to any successful business that seeks online advertising.
"It is imperative in a successful business to receive potential customers, through quality traffic, to your website. Now consider how much quality traffic your website will receive if you show up on the top search results for the keywords used in your industry? Ask yourself, how much of that quality traffic is going to your competitors' website instead of yours?"
One of the major benefits of advertising online is that the Internet knows no geographical boundaries. Businesses can target consumers who are interested in their product or service almost anywhere in the world. This means that businesses can capture a wider audience rather than simply marketing their products/services in their home town/city.
Another great benefit to advertising online is that businesses can update and publish information immediately. Whether it be a sale, a new product or promotion, businesses can update their websites and advertisements immediately, rather than waiting for the next periodic newspaper, or printing new advertisements.
Online advertising through Google
Since their official launch in September 1998, Google has quickly become a very popular player and has established itself as the market leader in the search engine industry. Today, Google is the world's largest search portal and it is accountable for over 60% of all online searches done each year. Google is a simple, quick and convenient method for finding anything online. This is one of the reasons why it's the perfect choice for advertising online. It can be easily accessed from anywhere (computers, laptops, cell phones, GPS and other devices) in the world and has a large base of loyal fans. The verb “to google” ("search Google for information") is widely used these days and was officially added to the Merriam Webster Collegiate Dictionary as well as the Oxford English Dictionary. Many other search portals recognize their dominance and have included Google powered results on their pages. This is clear evidence that advertising online through Google is a wise business move.
The Google maps application is the second most popular (after the search portal itself) innovation from the Google family of products, which powers many map-based services. It has become very popular over mobile phones and is soon to be included in automobile navigational systems.
As we have mentioned above, Google is the largest and the most powerful search engine used by millions of consumers each hour. Advertising online through Google may seem easy but not everyone knows how to do it the right way. In today's competitive market, it is absolutely vital to have the capability to capture a wider audience that is interested in your products and services. Having that competitive edge over your competition can translate into more business.
There is no doubt that your competitors can be found on Google's search portal as most of them are already advertising online. Some of them may even understand the power of Search Engine Marketing (SEM) by paying very close attention to their search engine positioning as well as their Google ranking. That means staying on top of Google's search engine is vital to beating your competition. With a properly managed Search Engine Marketing (SEM) plan, your business can greatly benefit from being on top of the Google search engine rankings, which can ultimately result in higher quality traffic to your website; in other words more business.
Online advertising on Yahoo!, MSN and other minor search engines
While Google is responsible for the largest chunk of the billions of searches per year, it doesn't mean that other search engines, like Yahoo and MSN, should be ignored. A properly developed search engine marketing campaign could benefit from advertising on these search portals in addition to advertising on Google, ultimately resulting in high quality traffic to your website and/or your business workplace and as a result increasing your business revenue.
Benefits online advertising on Google and other search engines
- Stay ahead of your competition
- Reach out to more potential consumers
- High volume of quality visits
- Improve return on investment
- Decrease the acquisition cost per customer
- Better Google rankings
Building a successful online advertising strategy
Hi-TechSEO has highly trained specialists with intensive knowledge of web marketing and online advertising strategies.
We offer Search Engine Marketing services that can help your business dramatically increase the quantity and quality of leads visiting your website by developing, implementing and managing organic, or natural, search engine optimization and paid search online advertisements.
Hi-TechSEO provides the following search engine marketing services to help achieve and exceed your online advertising and marketing goals:
Please contact one of our search engine marketing specialists to learn more about how Hi-TechSEO can help your business to improve website traffic rankings and a good return on investment (ROI), by advertising online. Send us an e-mail or call at 1-416-899-3037